Week 7
This week in Working in Digital Media our lecturer was Fiona Kelly from Glimmer Digital Design whose lecture today focused on inspiration and where we find it.
She started by telling us that no idea, no matter how original, is just building on something that has already been created and when working on new projects she will visit a number of sites like iStockphoto, etc in order to draw inspiration in creating new designs.
She has worked with many companies since becomming a graphic designer the first of which was with scooterisland.com a site which alows you to trade your moped in for a different one , a strange idea but it seems to work. Fiona explained to us that she took inspiration from many sites in developing the retro graphics for scooter island.
She then began working with Fat Kitty Films, again being asked to design a retro logo using old style fonts and images taken from the 50′s. She again explains that shse was able to develop her idea by searching through the web and finding interesting ideas. She finally settled on one grahic from several original models.
Fiona tells us how the same approach to gaining inspiration is applied across the board in order to develop her ideas. This approach has helped her immensly since she began her work as stated, and allowed her to create a hugley popular banner and island ad for MyHome.ie which recieved several hundred hits after the ad’s were broadcasted.
More recently she worked with PUCA in redesigning there site. once again after recieveing certain guidelines from PUCA Fiona searched through the web to find creative and interesting ideas finally designing a site that both she and PUCA could be happy with advertising.
This “inspiration” lecture I found bordered on playgurism, but I suppose borderline playgurism is not really playgurism and therefore if appraoched carefully, like Fiona does, can help to create good looking graphics.
